ASUH’s Reinharz Selected for Prestigious ‘Leading Executives’ Program in Jewish World


American Society of the University of Haifa (ASUH) Chief Executive Officer Naomi Reinharz has been selected by Leading Edge as one of 19 senior executives leading Jewish nonprofits for the third cohort of its prestigious Leading Executives program.

Leading Edge helps Jewish organizations improve their workplace culture and leadership so that they can better achieve their missions. From August 2023 through January 2024, Reinharz and her fellow Jewish nonprofit executives in the Leading Executives program are learning dynamic leadership practices, receiving constructive personalized feedback to speed and deepen their growth, and connecting with a cohort of peer leaders for mutual support long after the formal program is complete. The program is informed by Leading Edge’s research into the experience of Jewish nonprofit executives, which shows that CEOs who are in the relatively early stages of their tenure can benefit significantly from increased support.

The program’s inclusion of Reinharz represents a meaningful recognition of her extensive experience as both a professional and lay leader at major global Jewish and pro-Israel organizations. In particular, her executive leadership has been guided by her passion for providing opportunities for individuals, families, and foundations to support projects and beneficiaries in Israel and throughout the global Jewish Diaspora. 

Prior to joining ASUH in January 2023, Reinharz served as Chief Development Officer of the America-Israel Friendship League, and before that as National Director of Next Generation, Director of Major Gifts for the Northeast, and then National Director of Major Gifts at ORT America. She has also worked at The Jewish Agency for Israel International Development and American Jewish Committee.

“I am humbled to join Leading Edge’s select cohort of senior executives at Jewish nonprofits, as we embark on a journey that is poised to transform and elevate how we lead our respective organizations,” Reinharz said. “The program will undoubtedly offer me—and thereby ASUH—an invaluable array of unique and powerful insights as we continue to pursue our mission of raising awareness and financial support for University of Haifa, Israel’s beacon of academic excellence and oasis of coexistence.”